Get Business Consultant to Innovate or Get Buried
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Innovation is the blending of art and science in projecting the future and for business leaders of current days it is the currency of business. The word innovation becomes a buzzword since failure to innovate may get companies or organization buried or loss their market share entirely.
Meanwhile, the term business consultant becomes a scary for business owners in Malaysian content.
Many Malaysia companies that slow in adapting full potential of new technologies stand a high chance of being wiped out, as Innovation requires to understand the customer needs and wants, even before they themselves know it. SMEs in Malaysia that prove to be innovative, can only think about being in competition, others, particularly late adopter, strictly get buried.
Innovation requires building organizational and ecosystem-wide capabilities to execute and deliver. Successful organizations align innovation activities with business objectives, and they are not afraid to experiment.
As technology plays the role model in our lives, in the same way, it is and will be undoubtedly, the driving power of the business world .The most innovative idea is placed before, the more the company gets applauded and grabs the eye of the customer.
Surely, there are a few common questions which hammer our mind when, Facebook or Google launched some new product or some new business model get flashed.
But Why? What’s the need of new innovations when they have some of their master products or services so much applauded by the audiences? Does we need to appoint a business consultant to get the innovation process initiated?
Clients need something new, something innovative, and some high-quality stuff all the time. This is the reason every company has to be always ready with some revolutionary ideas to lure more clients towards them.
This creates the space for innovation. But yes, there isn’t just one reason behind the need for innovation but many.
1.0 WHY INNOVATION?
Constant Changing Customer’s Demands
Business leaders surely aware the changed consumer landscape, just few weeks after product launch customers start requesting for upgrading or new features.
While, managers probably just completed with their data collection, it became companies’ duty for search for something new something innovative to make customer’s life transfer form easy to easier.
Now, the thing is though you have satisfied the customers with their desired features but it has only made their work easy. If customers get offered some new features by some other company, obviously they will opt for them.
That is the reason; every company needs to be prompt when it comes to innovativeness. Staying up to date with innovativeness for the customers demand is what companies can do. Companies have to invest in innovativeness to satisfy the future needs of the customers.
Well, the real completion today is not the rival companies but the start-ups sprouting up every single day, with a hilarious new solution for the clients. On this ground, all the companies need to gear up with their best innovative teams.
Because these start-ups knows only one thing and that is to serve their customers with the best innovative services to take a dive in the competition with the experienced ones.
Now, the already successful companies get only one option and that is to be innovative with their own products and services to retain their position in the fierce competition with the young ones.
Well, these companies also have another option, which we have witnessed before and that is to acquire the start-ups. Even with this acquisition these companies are only accepting the new innovation and going on in their journey to satisfy the needs of the customers.
All the big companies in the business world have some common characteristics in them, which is ‘How’ of the innovation. It is on the basis of these characteristics that these companies are on top of the innovation chart.
The innovations made by these companies are totally customer-centric. The use of latest technologies and unique way of solving a problem is what makes them on top of the competition chart. So, here are some of the characteristics of the innovative companies which make them stand out of the competition.
Discussion: What role does a Business Consultant can play in maximising your business innovation process?
Cherishing Innovative Culture
Innovative companies always cherish innovative culture in their company. Innovation is never an accident. So, the companies having right process can only come out with the right ideas. It is not at all necessary that the innovative employee can be only among the R & D department or the one who sits in the boardroom.
The employees who are actually implementing the plan can fetch the best idea. Innovative ideas can usher from any department, let it be marketing or customer care. That is the reason these companies give equal chance to all nurturing the best culture for innovation.
Giving Equal Importance to the Customers’ Ideas Too!
Innovative companies do not measure customers as only the users of the end product but, values them to be a good idea enabler too! Compare to a business consultant, If customers get involved into the designing process they can suggest an idea which is really important and valuable in making of a product or solution. Innovative companies take customers input in the whole process.
This helps to know the customer requirement in advance making the product easily accepted, as soon as it gets launched.
Yes, being an innovative company starts with the starting phase of the company. To get counted among them depends on how well you know the ‘Why’ and ‘How’ of the innovation.